How To Increase Organic Traffic To Blog Through Content Translation

                                                               

content-translation-organic-traffic

An excellent blog may lose a lot of audience when readers of a specific language speaking countries are targeted. When the blog is based on English USA, various countries of Europe and nations who can speak English are targeted. But millions of people speaking other languages will find it difficult to read your blog though they may be interested. This is the main reason why content translation is absolutely necessary. 

Science and Technology has made the earth a small place. A product being produced in USA may be bought and consumed in Asia or Australia. Here, both the producer and the consumers as well, gain. The producer gains with increased sales and the consumers gain with the advantage of using a high quality product. 

Similarly, with content translation the author of a blog gets a surge in traffic and the audience is blessed with the advantage of reading a helpful content. 


Therefore, going global with the help of 'content translation' is a good choice for bloggers who enjoy a lot of visitors from various parts of the globe.

Main Advantages of Content Translation

#1) More organic traffic from search engines

  This is evident and quite easy to understand that simply by content translation of our blog we make it available to the audience of other languages. A blog prepared in English may be extremely well drafted and eye catching but it remains out of reach to viewers of other than English speaking countries.

#2) Rich audience base and subscribers of your     blog

Not to mention, a blog prepared in English with no content translation facility will have a weaker audience base compared to a blog with a content translation facility. As we know, comments in a blog posted by viewers are very important to the author. 

A comment posted by a reader not speaking English may be very important to the author of the blog and may give the author a new idea of how to improve the contents of the blog effectively.

Therefore, a blogger has the advantage of vastly improving the quality of the contents by just incorporating the facility of content translation of his blog.


#3) Practical branding and uniqueness of your     blog

  Your blog becomes a global unique content when it's open to thousands of viewers of various languages of the world. The richer the audience base and subscribers base of your blog the higher the popularity of your blog. So, this is something that must be noted by all the bloggers.

Before opting for content translation of the blog, following points are worth consideration :-


i) Language Preference:

This is the most vital point to ascertain. You have to find out the demographic pattern of the visitors i.e., the languages they speak. Google Analytics is a wonderful tool which clearly shows the detailed demographic pattern of the visitors to your blog. 

Log in to 'Google Analytics' and click audience - overview - Demographic - Language. You will be able to clearly view visitors from which part of the globe visit your blog and the languages they use to communicate.

Now, if your blog is in American English, try to analyse which posts/articles of your blog attract maximum visitors speaking other than English. It will be easy to make out which languages your best contents should be translated into. 

ii) Translation Method:

After evaluating the language pattern of the visitors to your blog, next important thing to decide is which method should be opted for content translation of the blog. 

There are generally two methods of translation - either with the help of a plugin or via a translation agency. 

As far as plugin method is concerned, the WordPress bloggers have an advantage over others since WordPress is equipped with a number of excellent plugins for this purpose. But it involves a cost. 

The second method is via a 'Translation Agency' but it proves to be costly. Observed, quality and accuracy of translation sometimes suffer when opted for a plugin or via a translation app. Although, a plugin or an app are updated and improved continuously but it remains doubtful if the visitors are satisfied and understand the true meaning of your contents. 

The notable part of opting for a 'Translation Agency' is that its quality and accuracy is much better. Now, which method should be undertaken for translation of the contents of your blog is a matter of choice. 

Organic traffic from search engines to your blog never start touching the sky as soon as a translation method is introduced but it involves time and right choice of keywords for the content of your blog.

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