5 Simple Ways To Increase CPC And CTR For Your Blog With Adsense
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All bloggers run after Adsense because it's the most trustworthy 'Ad Network' place and is the first choice for professional bloggers as an attractive way of income. Although, is a great way of earning by putting ads on your website but a few things are very important to keep in mind - (1) CPC or Cost Per Click and (2) CTR or Click Through Rate.
If these two things are not suitably taken care of, Adsense will be of no use to you. Adsense puts ads on its approved publishers websites/blogs and shares the revenue with its publishers. Publishers or bloggers get 68% of the revenues from Adsense and the remaining 32% is retained by Adsense itself. The revenue is generated when some viewers click on the ads in your blog or custom domain put by Adsense.
Read : How to get Adsense approval for your blog on very 1st attempt
A good CPC (Cost Per Click) rate along with a good CTR (Click Through Rate) can generate a very attractive income from your blog. Some think increasing CTR is enough to earn well from Adsense but the fact is that putting emphasis on both CPC and CTR have a must better effect.
What is CTR?
CTR is the number of clicks the viewers click on the ads in your blog per 100 impressions. This means if you get 5 clicks per 100 impressions then the CTR is 5%.
A good CTR is capable of giving you a good earning from your blog with Adsense. But remember if the CTR is abnormally high then the related websites may be disabled by Adsense suspecting foul play.
To remain in the safe zone i.e., not getting banned by Adsense it may be advised that a CTR rate of 2% to 5% is safe for professional bloggers who have large number of daily visitors to their websites. While a CTR between 0.5% to 1% may be termed as safe for newbies.
Facts About CTR And How To Increase It
Facts About CTR And How To Increase It
A good CTR depends on a number of factors and one must attempt to improve all of these aspects. To do these a blogger may have to rearrange position of the ads, change its sizes or use a different template. Now let's find the main pillars of a satisfactory CTR :-
1) Placement of Ads
A well placed ads in the blog can make a lot of difference than badly placed ads at the end of the article or at the footer. Opinions vary from blogger to blogger about this. Some say when those viewer who do not like your article and leave your website reading the first few lines, an ad placed at the bottom serves no purpose at all. Others argue that those viewers who like your post and read it till the end, there is a great probability that he/she may click an ad at the bottom it it is related to the subject.
However, there are a few positions/places in any page of a blog, where posting an ad can arouse eagerness/interest among viewers to click on the ad. This logic is accepted by almost all bloggers. Now these positions are as described below :-
i) Right Top/Below or by the Side of the Header
- The above mentioned places are the first where a visitor's eyes get hooked when he/she enters your site. It has been observed that if the ad displayed here is of interest to the visitor then it is most likely the will be clicked.
ii) Within The Main Content
- When a visitor likes your a post of your blog and is deeply involved in reading your article, placing an ad right in front of his/her eyes may generate a few clicks specially if the ad relates to his/her interest. You may think of posting at least two ads within the post and in my opinion, it creates a better effect than an ad posted below the header.
iii) Sidebars
- This is a very popular place to show ads in any website/blog. You may have a single sidebar or two sidebars on both sides of the post - it depends on type of template used.
iv) Between Posts On the Homepage
- This is also a very attractive place to show ads. Since your homepage shows the title of all the posts of your blog with 'Read more' below it, there is a bright chance of generating a few clicks as each and every viewer is most likely to visit your home page to find it your website contains an article of his/her choice.
V) Blend Ads
- Blending ads with the background of your article is an excellent way of increasing CTR for your blog. The visitors are very clever these days and are well aware that if they click on any ad the owner of the website will get payment from the 'ad network site'. So, they are very reserved about this. Blending Ads with the background may fool them but at the same time 'Adsense Terms & Conditions' must not be violated.
vi) Ad Sizes
Use of large format ads is very effective. Try to select ads from your adsense a/c with formats such as :-
- 300 x 600 Large Skyscraper
- 336 x 280 Large Rectangle
- 160 x 600 Wide Skyscraper
- 768 x 90 Leader Board
- 468 x 60 Banner
This is the question often asked and searched by the bloggers. Making a blog professionally designed and highly eye catching in appearance are not enough to get wonderful volume of organic traffic. One might be wondering what the blog still lacks that viewers seldom visit it. Getting even a few hundred views daily is not an easy work.
As far as my experience goes getting an online presence takes time, may be even a few years and involves a lot of hard work and devotion. You can't expect your blog to soar high as soon as it is published. Allow viewers required time to like it.
Your blog becomes effective and unique when you punch creative posts with professional design and layout. The game starts changing when viewers get spontaneously involved in your blog to find stuff and cannot leave your articles till the last word. You may certainly expect these viewers to come back again. The essence of creation is so strong that viewers revisit your blog just to find if there is any new post for them.
As far as my experience goes getting an online presence takes time, may be even a few years and involves a lot of hard work and devotion. You can't expect your blog to soar high as soon as it is published. Allow viewers required time to like it.
Your blog becomes effective and unique when you punch creative posts with professional design and layout. The game starts changing when viewers get spontaneously involved in your blog to find stuff and cannot leave your articles till the last word. You may certainly expect these viewers to come back again. The essence of creation is so strong that viewers revisit your blog just to find if there is any new post for them.
3) Bounce Rate
Bounce rate reduces your chance of having a good CPC and CTR. A high bounce rate indicates viewers leave your blog faster without going through the contents of various pages. The higher the 'bounce rate' the lower will be visibility and thus lower CPC and CTR. Try to reduce the 'bounce rate' by making regular attractive and rich posts and occasional change of the appearance of your website such as using a different template.
4) Ad Blindness
These days, the visitors are very clever. A frequent visitor always knows the location of your ad placements and never looks at those ads but continues to check if any new article of choice is posted. The information in the article is noted and the visitor leaves your site. To reverse this trend, just change the placements of your ads and occasional change of appearance such as change of 'template'.
5) Increase SEO presence
Millions of viewers all over the world search over hundreds of subjects in 'search engines' specially 'Google'. About 60 to 70 percent of organic traffic of any website depends on 'search engines'. Hence, search engine presence is absolutely necessary to get high volume of organic traffic for your blog and high CPC/CTR. Therefore, increase your search engine presence as much as you can. Connecting your site with 'Google Analytic' and submitting 'site map' to 'Webmasters Tools' are indispensable. Adding 'social sites' icons is a must.
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